If you’ve followed my last couple of posts, you’ll know that I’m participating in a contest created by Ariel Hyatt of Ariel Publicity. The second chapter of the book is all about defining who you are as an artist, and the style of music that you do. To help you define yourself, Ariel takes you thru some exercises to help you create “The Perfect Pitch.” This pitch should be something you can use at the drop of a dime when someone asks you about who you sound like, what your music evokes in others, what to expect should someone come to see you perform live, what your CD might sound like. Many have called it an elevator pitch because from the moment you step into an elevator til the time you step out, you should have been able to share you with someone else to the point that they have a somewhat clear understanding of you as an artist. Sounds easy, right? NOT.
Now, I’ve always felt there was value to having a moniker, a one-liner, and something that accompanies the name, “Rhythma”, if not for any other reason than to just inform someone that I’m a musician. So, as many of you probably know, I’ve been using “Music for the heart, mind, and spirit…” for years. I still think this is sufficient for the purpose of adding something to Rhythma for high level clarification. The thing that’s gotten tricky for me is that Ariel’s book wants you to put your perfect pitch on myspace, twitter, facebook, your web site… and I think that there are different pitches for different reasons. My moniker is already on all those sites as well as my business card and has been for a long time. The only thing that’s left me unsettled is that it doesn’t work when someone wants a clearer idea of who I sound like. This is where Ariel’s technique came into play.
She had me break down certain elements of my musical style, influences, and other details, and then combine these elements into the pitch. Then you have to try the pitch on for a while to see how it sticks. If it sticks, then you get another unique addition which is access to her private ning.com group where you can try the pitch out with your peers to see how they react too it. This was helpful too me since I couldn’t come up with just one pitch.
So, all in all, I decided to stay with:
“Music for the heart, mind, and spirit…”
for my overall catch phrase which accompanies my profiles online, my web site, and my business card. It feels right for me. However, when asked to describe my music in the elevator, I’ve settled on:
“If Paul Simon produced Jack Johnson in a studio a Tesla coil.”
Now, if that’s just too obscure for someone or they just stepped off the boat and ask me, “Who is Jack Johnson?”, then I’ll try this:
“Where pop, rock, jazz, folk and hip-hop collide.”
If that doesn’t work, I’ll just tell them I’m the TV repair man and I’m offering year-end discounts right now.
Tags: Ariel Hyatt, pitch
